How to do a Marketing Research

<div dir="ltr" style="text-align: left;" trbidi="on"> <h2 style="text-align: left;"> Marketing Research</h2> <h2 style="text-align: left;"> Marketing research is the systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situations. </h2> <div style="text-align: left;"> <b>Marketing research</b> is "the process or set of processes that links the consumers, customers, and end users to the marketer through information — information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. </div> <div style="text-align: left;"> <br></div> <div style="text-align: left;"> <br> </div></div>

How to do a Marketing Research

Marketing Research Marketing research is the systematic design, collection, analysis and reporting of data and findings relevant to a sp...

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Brand Building

<div dir="ltr" style="text-align: left;" trbidi="on"> <h2 style="text-align: left;"> <span style="font-family: "Trebuchet MS",sans-serif;"><span style="color: #20124d;"><b>Identifying Competition</b></span></span></h2> <br> <span style="font-family: "Trebuchet MS",sans-serif;">Michael Porter has identified five forces that determine the intrinsic long-run attractiveness of a market or market segment:</span><br> <br> <ol style="text-align: left;"> <li><span style="color: #20124d;"><b>Industry Competitors</b></span></li> <li><span style="color: #20124d;"><b>Potential Entrants</b></span></li> <li><span style="color: #20124d;"><b>Substitutes</b></span></li> <li><span style="color: #20124d;"><b>Bargaining power of Buyers</b></span></li> <li><span style="color: #20124d;"><b>Bargaining power of Suppliers</b></span></li></ol></div>

Brand Building

Identifying Competition Michael Porter has identified five forces that determine the intrinsic long-run attractiveness of a market or ma...

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Macro environments of Marketing

<div dir="ltr" style="text-align: left;" trbidi="on"> <b><span style="font-family: "Trebuchet MS",sans-serif;">The Major Macro Environments of Marketing are:</span></b><br> <span style="font-family: "Trebuchet MS",sans-serif;"><br></span> <br> <ul style="text-align: left;"> <li><span style="font-family: "Trebuchet MS",sans-serif;">Demographic Environment</span></li> <li><span style="font-family: "Trebuchet MS",sans-serif;">Economic Environment</span></li> <li><span style="font-family: "Trebuchet MS",sans-serif;">Social - Cultural Environment</span></li> <li><span style="font-family: "Trebuchet MS",sans-serif;">Natural Environment</span></li> <li><span style="font-family: "Trebuchet MS",sans-serif;">Technological Environment</span></li> <li><span style="font-family: "Trebuchet MS",sans-serif;">Political - Legal Environment</span></li></ul></div>

Macro environments of Marketing

The Major Macro Environments of Marketing are: Demographic Environment Economic Environment Social - Cultural Environment Natural En...

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CORE Concepts of Marketing

<div dir="ltr" style="text-align: left;" trbidi="on"> Core concepts of Marketing:<br> <br> <ol style="text-align: left;"> <li><span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;">Needs</span></span></li> <li><span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;">Wants</span></span></li> <li><span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;">Demands</span></span></li> <li><span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;">Target Market</span></span></li> <li><span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;">Positioning</span></span></li> <li><span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;">Segmentation</span></span></li> <li><span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;">Offerings</span></span></li> <li><span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;">Brands</span></span></li> <li><span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;">Value and satisfaction</span></span></li> <li><span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;">Marketing Channels</span></span></li> <li><span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;">Supply Chain</span></span></li> <li><span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;">Competition</span></span></li> <li><span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;">Marketing Environment </span></span></li> </ol> <b><span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;">Needs:</span></span></b><br> <br> <span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;">Needs are the basic human requirements.</span></span><br> </div>

CORE Concepts of Marketing

Core concepts of Marketing: Needs Wants Demands Target Market Positioning Segmentation Offerings Brands Value and satisfaction ...

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SIVA Model of Marketing

<div dir="ltr" style="text-align: left;" trbidi="on"> <div> <h2 style="text-align: left;"> <span style="font-family: "Trebuchet MS",sans-serif;"><span style="color: blue;">SIVA</span> MODEL:</span></h2> <br> <span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;">From buyer point of view each marketing tool is designed to deliver benefits to the customer.</span></span><br> <span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><br></span></span> <span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;">SIVA Model is a customer centric approach it is an alternative to the 4ps of marketing.</span></span><br> <span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;">Marketing activities have been proposed with the customer driven approach.</span></span><br> <span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><br></span></span> <span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;">The four dimensions <b>SIVA</b> and corresponding questions these are designed to answer are:</span></span><br> <br> <ol style="text-align: left;"> <li><span style="font-family: Georgia,"Times New Roman",serif;"><b><span style="color: blue;">S</span>OLUTION - </b>How to solve the problem?<b><br></b></span></li> <li><span style="font-family: Georgia,"Times New Roman",serif;"><b><span style="color: blue;">I</span>NFORMATION - </b>Where I can<b> </b>Learn more info about?<b><br></b></span></li> <li><span style="font-family: Georgia,"Times New Roman",serif;"><b><span style="color: blue;">V</span>ALUE - </b>My price to get this solution?<b><br></b></span></li> <li><span style="font-family: Georgia,"Times New Roman",serif;"><b><span style="color: blue;">A</span>CCESS -</b> Where can I find it?</span></li></ol></div></div>

SIVA Model of Marketing

SIVA MODEL: From buyer point of view each marketing tool is designed to deliver benefits to the customer. SIVA Model is a customer c...

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