Marketing Record - Learn marketing easy : Siva marketing model

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SIVA MODEL:</h2>
 
From buyer point of view each marketing tool is designed to deliver benefits to the customer. 
 
SIVA Model is a customer centric approach it is an alternative to the 4ps of marketing. 
Marketing activities have been proposed with the customer driven approach. 
 
The four dimensions SIVA and corresponding questions these are designed to answer are: 
 
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<li>SOLUTION - How to solve the problem? </li>
<li>INFORMATION - Where I can Learn more info about? </li>
<li>VALUE - My price to get this solution? </li>
<li>ACCESS - Where can I find it?</li></ol></div></div>

SIVA Model of Marketing

SIVA MODEL: From buyer point of view each marketing tool is designed to deliver benefits to the customer. SIVA Model is a customer c...

Marketing Record - Learn marketing easy

SIVA Model of Marketing

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