Brand Building

<div dir="ltr" style="text-align: left;" trbidi="on"> <h2 style="text-align: left;"> <span style="font-family: "Trebuchet MS",sans-serif;"><span style="color: #20124d;"><b>Identifying Competition</b></span></span></h2> <br> <span style="font-family: "Trebuchet MS",sans-serif;">Michael Porter has identified five forces that determine the intrinsic long-run attractiveness of a market or market segment:</span><br> <br> <ol style="text-align: left;"> <li><span style="color: #20124d;"><b>Industry Competitors</b></span></li> <li><span style="color: #20124d;"><b>Potential Entrants</b></span></li> <li><span style="color: #20124d;"><b>Substitutes</b></span></li> <li><span style="color: #20124d;"><b>Bargaining power of Buyers</b></span></li> <li><span style="color: #20124d;"><b>Bargaining power of Suppliers</b></span></li></ol></div>

Brand Building

Identifying Competition Michael Porter has identified five forces that determine the intrinsic long-run attractiveness of a market or ma...

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