Marketing Research Marketing research is the systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situations. Marketing research is "the proces…
How to do a Marketing Research
Brand Building
Identifying Competition Michael Porter has identified five forces that determine the intrinsic long-run attractiveness of a market or market segment: Industry Competitors Potential Entrants Substitut…
Macro environments of Marketing
The Major Macro Environments of Marketing are: Demographic Environment Economic Environment Social - Cultural Environment Natural Environment Technological Environment Political - Legal Environment…
CORE Concepts of Marketing
Core concepts of Marketing: Needs Wants Demands Target Market Positioning Segmentation Offerings Brands Value and satisfaction Marketing Channels Supply Chain Competition Marketing Environment Needs…
SIVA Model of Marketing
SIVA MODEL: From buyer point of view each marketing tool is designed to deliver benefits to the customer. SIVA Model is a customer centric approach it is an alternative to the 4ps of marketing. Marke…
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