Marketing Channels

Three important marketing channels are:

  • Communication Channels - Ex: Email, newspaper, Tv, Internet.
  • Distribution Channels - Ex: Wholesalers, retailers.
  • Service Channels - Ex: Transportation, Banks.

Marketing Environment

  • Task Environment - Activities such as producing, distribution.
  • Broad Environment - It have six components such as 
  1. Demographic Environment
  2. Economic Environment
  3. Physical Environment
  4. Technological Environment
  5. Political - legal Environment
  6. Social - cultural Environment
30 Aug 2014

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