Marketing - Mix tools of four broad kinds:
4Ps Of Marketing.
The 4p's of marketing represent the seller's view of marketing tools available for influencing the buyers.
Product
Price
Place
Promotion
4Ps Of Marketing.
The 4p's of marketing represent the seller's view of marketing tools available for influencing the buyers.
Product
- Product Variety
- Quality
- Design
- Features
- Brand name
- Packaging
- Sizes
- Services
- Warranties
- Returns
Price
- List price
- Discounts
- Allowances
- Payment period
- Credit terms
Place
- Channels
- Coverage
- Assortments
- Locations
- Inventory
- Transport
Promotion
- Sales promotion
- Advertising
- Sales force
- Public relations
- Direct marketing
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