Marketing Mix - Four ps of Marketing (4Ps)

Marketing - Mix tools of four broad kinds:

4Ps Of Marketing.

The 4p's of marketing represent the seller's view of marketing tools available for influencing the buyers.

1. Product
2. Price
3. Place
4. Promotion

Product

• Product Variety
• Quality
• Design
• Features
• Brand name
• Packaging
• Sizes
• Services
• Warranties
• Returns 

Price

• List price
• Discounts
• Allowances
• Payment period
• Credit terms

Place

• Channels
• Coverage
• Assortments
• Locations
• Inventory
• Transport 

Promotion

• Sales promotion
• Advertising
• Sales force
• Public relations
• Direct marketing