Marketing Channels
Three important marketing channels are:
- Communication Channels - Ex: Email, newspaper, Tv, Internet.
- Distribution Channels - Ex: Wholesalers, retailers.
- Service Channels - Ex: Transportation, Banks.
Marketing Environment
- Task Environment - Activities such as producing, distribution.
- Broad Environment - It have six components such as
- Demographic Environment
- Economic Environment
- Physical Environment
- Technological Environment
- Political - legal Environment
- Social - cultural Environment
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