What is marketing?
Marketing is the process of communicating the value of a product or service for the purpose of selling the product or service to customers.
The American Marketing Association defines : Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers for managing customer relationships in ways that benefit the organization and its stakeholders.
By simple words marketing is an activity to attract the customers and get informed about the product or service to sell the product or service.
Marketing is one of the essential activity for business environment.
For an example: If a company is manufacturing new smart phones unless it is promotes the new features, capabilities of the new phones to customers, it will fail to sell the product to target market.
Where is Marketing?
Marketing is everywhere around us.
The ads we see on banners, papers, websites, tv, mobile
The tags in our clothes.
The electronic devices we use.
What are Marketed?
Physical products we use
The products which can touched and seen, such as cars, watches, laptops, Energy drinks, etc
Services
Banks, Business consultants, Lawyers, Softwares, Barber, etc.
Information
Information in books, research, etc
Places
Countries, cities, states, to attract tourists, companies and residents
Properties
Property stands for the ownership rights from buyer to sellers.
Events
Like Fifa world cup, Cricket world cup, Trade shows
Organizations
Profit and non profit organizations
Gratitude for sharing the basics of marketing here! Nowadays it has become very complicated and evolutionary advancement is going on continuously. The internet marketing is famous all across the world. Personally I am using Pay Per Click Advertising Management and social media platforms. I am getting very good results.
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