Brand Building

<div dir="ltr" style="text-align: left;" trbidi="on"> <h2 style="text-align: left;"> <span style="font-family: "Trebuchet MS",sans-serif;"><span style="color: #20124d;"><b>Identifying Competition</b></span></span></h2> <br> <span style="font-family: "Trebuchet MS",sans-serif;">Michael Porter has identified five forces that determine the intrinsic long-run attractiveness of a market or market segment:</span><br> <br> <ol style="text-align: left;"> <li><span style="color: #20124d;"><b>Industry Competitors</b></span></li> <li><span style="color: #20124d;"><b>Potential Entrants</b></span></li> <li><span style="color: #20124d;"><b>Substitutes</b></span></li> <li><span style="color: #20124d;"><b>Bargaining power of Buyers</b></span></li> <li><span style="color: #20124d;"><b>Bargaining power of Suppliers</b></span></li></ol></div>

Brand Building

Identifying Competition Michael Porter has identified five forces that determine the intrinsic long-run attractiveness of a market or ma...

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Macro environments of Marketing

<div dir="ltr" style="text-align: left;" trbidi="on"> <b><span style="font-family: "Trebuchet MS",sans-serif;">The Major Macro Environments of Marketing are:</span></b><br> <span style="font-family: "Trebuchet MS",sans-serif;"><br></span> <br> <ul style="text-align: left;"> <li><span style="font-family: "Trebuchet MS",sans-serif;">Demographic Environment</span></li> <li><span style="font-family: "Trebuchet MS",sans-serif;">Economic Environment</span></li> <li><span style="font-family: "Trebuchet MS",sans-serif;">Social - Cultural Environment</span></li> <li><span style="font-family: "Trebuchet MS",sans-serif;">Natural Environment</span></li> <li><span style="font-family: "Trebuchet MS",sans-serif;">Technological Environment</span></li> <li><span style="font-family: "Trebuchet MS",sans-serif;">Political - Legal Environment</span></li></ul></div>

Macro environments of Marketing

The Major Macro Environments of Marketing are: Demographic Environment Economic Environment Social - Cultural Environment Natural En...

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CORE Concepts of Marketing

<div dir="ltr" style="text-align: left;" trbidi="on"> Core concepts of Marketing:<br> <br> <ol style="text-align: left;"> <li><span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;">Needs</span></span></li> <li><span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;">Wants</span></span></li> <li><span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;">Demands</span></span></li> <li><span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;">Target Market</span></span></li> <li><span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;">Positioning</span></span></li> <li><span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;">Segmentation</span></span></li> <li><span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;">Offerings</span></span></li> <li><span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;">Brands</span></span></li> <li><span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;">Value and satisfaction</span></span></li> <li><span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;">Marketing Channels</span></span></li> <li><span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;">Supply Chain</span></span></li> <li><span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;">Competition</span></span></li> <li><span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;">Marketing Environment </span></span></li> </ol> <b><span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;">Needs:</span></span></b><br> <br> <span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;">Needs are the basic human requirements.</span></span><br> </div>

CORE Concepts of Marketing

Core concepts of Marketing: Needs Wants Demands Target Market Positioning Segmentation Offerings Brands Value and satisfaction ...

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SIVA Model of Marketing

<div dir="ltr" style="text-align: left;" trbidi="on"> <div> <h2 style="text-align: left;"> <span style="font-family: "Trebuchet MS",sans-serif;"><span style="color: blue;">SIVA</span> MODEL:</span></h2> <br> <span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;">From buyer point of view each marketing tool is designed to deliver benefits to the customer.</span></span><br> <span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><br></span></span> <span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;">SIVA Model is a customer centric approach it is an alternative to the 4ps of marketing.</span></span><br> <span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;">Marketing activities have been proposed with the customer driven approach.</span></span><br> <span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><br></span></span> <span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;">The four dimensions <b>SIVA</b> and corresponding questions these are designed to answer are:</span></span><br> <br> <ol style="text-align: left;"> <li><span style="font-family: Georgia,"Times New Roman",serif;"><b><span style="color: blue;">S</span>OLUTION - </b>How to solve the problem?<b><br></b></span></li> <li><span style="font-family: Georgia,"Times New Roman",serif;"><b><span style="color: blue;">I</span>NFORMATION - </b>Where I can<b> </b>Learn more info about?<b><br></b></span></li> <li><span style="font-family: Georgia,"Times New Roman",serif;"><b><span style="color: blue;">V</span>ALUE - </b>My price to get this solution?<b><br></b></span></li> <li><span style="font-family: Georgia,"Times New Roman",serif;"><b><span style="color: blue;">A</span>CCESS -</b> Where can I find it?</span></li></ol></div></div>

SIVA Model of Marketing

SIVA MODEL: From buyer point of view each marketing tool is designed to deliver benefits to the customer. SIVA Model is a customer c...

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Marketing Mix - Four ps of Marketing (4Ps)

<div dir="ltr" style="text-align: left;" trbidi="on"> <span style="font-size: large;"><b>Marketing - Mix tools of four broad kinds:</b></span><br> <br> <span style="font-size: large;">4Ps Of Marketing.</span><br> <br> <span style="font-size: large;"><span style="font-size: large;"><span style="color: #0c343d;">The 4p's of marketing represent the <b>seller's view</b> of marketing tools available for influencing the buyers.</span></span> </span><br> <br> <ol style="text-align: left;"> <li><span style="font-size: large;">Product</span></li> <li><span style="font-size: large;">Price</span></li> <li><span style="font-size: large;">Place</span></li> <li><span style="font-size: large;">Promotion</span></li></ol></div>

Marketing Mix - Four ps of Marketing (4Ps)

Marketing - Mix tools of four broad kinds: 4Ps Of Marketing. The 4p's of marketing represent the seller's view of marketing to...

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Concepts of Marketing

<div dir="ltr" style="text-align: left;" trbidi="on"> <h2 style="text-align: left;"> Evolution of marketing concepts:</h2> <h3 style="text-align: left;"> <span style="font-size: large;"><span style="font-family: "Trebuchet MS",sans-serif;"><span style="color: blue;">Production Concept:</span></span></span></h3> <div style="text-align: left;"> <span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">The production concept is one of the oldest concept</span>.</span></div> <div style="text-align: left;"> </div> <div style="text-align: left;"> <span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;">What is production concept?</span></span></div> <div style="text-align: left;"> </div> <div style="text-align: left;"> <br></div> <div style="text-align: left;"> <span style="color: purple;"><span style="font-family: Verdana,sans-serif;">"Consumer prefer the products that are widely available and low cost</span></span>"</div> </div>

Concepts of Marketing

Evolution of marketing concepts: Production Concept: The production concept is one of the oldest concept . What is production conc...

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Marketing channels and Environment

<div dir="ltr" style="text-align: left;" trbidi="on"> <h2 style="text-align: left;"> <span style="font-size: large;"><span style="font-family: Georgia,"Times New Roman",serif;"><span style="color: blue;"><b>Marketing Channels</b></span></span></span></h2> <span style="font-family: Georgia,"Times New Roman",serif;">Three important marketing channels are:</span><br> <br> <ul style="text-align: left;"> <li><span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: small;">Communication Channels - Ex: Email, newspaper, Tv, Internet.</span></span></li> <li><span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: small;">Distribution Channels - Ex: Wholesalers, retailers.</span></span></li> <li><span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: small;">Service Channels - Ex: Transportation, Banks. </span></span></li></ul></div>

Marketing channels and Environment

Marketing Channels Three important marketing channels are: Communication Channels - Ex: Email, newspaper, Tv, Internet. Distribution ...

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Types of Market

<div dir="ltr" style="text-align: left;" trbidi="on"> <span style="color: blue;"><b>What is Market?</b></span><br> <br> <b>Market is a place where buyer and seller meet to sell or buy goods and service.</b><br> <br> <span style="color: blue;"><b>Types of Market </b></span><br> <ul style="text-align: left;"> <li><span style="color: blue;"><b>Consumer Market</b></span></li> <li><span style="color: blue;"><b>Business Market</b></span></li> <li><span style="color: blue;"><b>Global Market</b></span></li> <li><span style="color: blue;"><b>Non profit Market</b></span></li> <li><span style="color: blue;"><b>Government Market </b></span></li></ul></div>

Types of Market

What is Market? Market is a place where buyer and seller meet to sell or buy goods and service. Types of Market Consumer Market Busi...

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Basics of Marketing

<div dir="ltr" style="text-align: left;" trbidi="on"> <h3 style="text-align: left;"> <span style="color: blue;"><span style="font-family: "Courier New",Courier,monospace;"><span style="background-color: white;">What is marketing?</span></span></span></h3> <br> <span style="font-family: "Trebuchet MS",sans-serif;">Marketing is the process of communicating the value of a<span style="background-color: white;"> product</span> or<span style="color: magenta;"> <span style="background-color: white;"><span style="color: black;">service</span></span></span> for the purpose of selling the product or service to customers.</span><br> <span style="font-family: "Trebuchet MS",sans-serif;"><br></span> <span style="font-family: "Trebuchet MS",sans-serif;"><span style="background-color: white;">The American Marketing Association defines : Marketing is an organizational function and a set of processes for<span style="background-color: white;"> <b>creating, communicating and delivering value</b></span><b> to customers for managing customer relationships in ways that benefit the organization and its stakeholders.</b></span></span><br> </div>

Basics of Marketing

What is marketing? Marketing is the process of communicating the value of a product or service for the purpose of selling the produc...

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